Idea Architect

Transforming ideas into vivid brands, products and services.Thorsten Barré – Idea Architect – Burea Barré (T210)

Transforming ideas into vivid brands, products and services.

At the intersection of business strategy, design and technology I enable ideas to come to life and to grow — bridging the gap from vision to execution. I help organizations orchestrate new business ideas, create end-to-end concepts and ultimately design meaningful products and services that shape their ideas.

Define, Design, Deploy. Repeat.

  1. Define
  2. Design
  3. Deploy

Technology is constantly transforming the world around us. Businesses need to navigate uncharted territories over and over again. In this environment, a design-thinking approach is bound to thrive when it comes to evaluation and implementation of new ideas.

Continuously chasing the sweet spots at the intersection of business value and service experience is key to success. This enables organizations to become and stay relevant. And the process itself transforms their general ability to make, adapt, and grow.

Clarifying intent and purpose

  • Business Model Design
  • Branding Strategy
  • Ideation
  • Innovation

Elaborating coherent experiences

  • Experience Design
  • Service Design
  • Product Design
  • Creative Concept

Making things happen

  • Prototyping
  • Product Roadmap
  • UX and UI
  • Design Systems

So am I a Designer? A Product Guy? An Innovation Consultant? A Design Thinker? A Marketeer? A Serive Designer? A Strategist? An UX Expert? Absolutely.

Based upon my broad knowledge and capabilities, I'm able to support all stages of a project. The earlier, the better. I simply strive for bringing concepts to life providing perceptive thinking, creativity and purposeful making.

I can operate with a good deal of independence, but I'm also able to lead projects. And I'm not only comfortable with and experienced in working with interdisciplinary teams — I'm rather drawn to it.

At the Intersection of Strategy, Design and Technology.

Prior to working freelance, I co-founded two venture-backed start-ups. Before this, I was responsible for worldwide marketing in a Nasdaq-listed US software technology corporation. Earlier in my career, I worked in various advertising agencies.

So I've seen a lot, from different perspectives and in different areas — from Fashion to Football, from B2B Technology to Banking, from Start-up to Corporation. All of that nowadays works like toolbox for rapid perception and perceptive thinking.

In recent years, I've been involved in numerous projects for various brands and organizations, e.g. Audi, Bayer 04 Leverkusen, Borussia Dortmund, DBB (German Basketball Association), DFB (German Football Association), DOSB (German Olympic Association), City of Hamburg, NDR, Olympus, Telekom, TUI, Sportfive, Wywy, Zalando, an online marketplace for sustainable goods, and some other start-ups and corporations.

Interested in making things happen? Do not hesitate to get in touch.